VIRGINIA HANDBAGS

A WEBSITE REDESIGN

Virginia Handbags is an artisan that makes handmade leather accessories such as handbags and wallets, as well as silver custom jewelry. They also create custom products (which are absolutely amazing) and can add your name, logo, or brand onto their products. They are absolutely incredible at what they do and they’re based in Dallas, Texas.

They came to me looking for a complete website makeover. As you can see from the “before” screenshots, their site was very basic, not branded & custom, and just didn’t showcase the quality of their products well.

In this redesign, my main priority was to create a website that truly highlighted the quality of their leather work and custom design.

We also wanted the website to look much more welcoming. I designed a layout with larger imagery to highlight their best sellers and the great product photography they had. I also added more colors to make things really pop and created a look and feel that was more “on brand” with who they are.

On the collection pages, I added an infinite scroll functionality. Previously, their website only had a limited number of products on each page, requiring customers to click to the next page. As a business, we want to avoid this because the customer isn’t likely to click to the next page (how many times do you look at page 2 of Google). Changing this functionality keeps the customer on that page and scrolling until they see every product available. 

THE COLLECTION PAGE BEFORE REDESIGN

AFTER REDESIGN

The main face-lift to the product page was creating a more modern look and just cleaning up the customizable options to decrease overwhelm. We updated the look and colors for this page so it was cohesive and just as pretty as the rest of the website.

PRODUCT PAGE BEFORE REDESIGN

AFTER REDESIGN

As you can see from the before and after, the redesign really made a massive change to their website. Not only did it look much better, but it was also easier to use which means more sales! 

BEFORE

AFTER

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