WILD EYE RANCH
THE DESIGN PACKAGE
Wild Eye Ranch believes in working from the inside out to get the human athlete in sync with the equine athlete, and helping you and your horse feel good, look good, and perform to the best of your ability as a team.
Wild Eye Ranch was actually a re-design, but I got so excited for it that I completely forgot to take screenshots of the old website. So unfortunately, I can’t show you what it was before, but just imagine it was built in 2014 and really needed a makeover.
Wild Eye Ranch has super-star athletes (both equine and human), and I wanted to create a website that reflected that and featured action packed imagery and videos.
They are also very family oriented, featuring Lola on the forefront, and we wanted the family to be showcased first.
The Wild Eye Equine Athletes plays a huge part in the business, and we wanted to use action shots here to really showcase their abilities in one quick shot. This little gallery of images introduces the level of talent that they have at Wild Eye Ranch.
Following an intro to the “Wild Eye Family", we introduce Lauren and Lola with beautiful action shots. They are the human athletes of Wild Eye Ranch and these bio intros lead to pages dedicated to sharing their story.
The “Lola” and “Lauren” pages were created to showcase who they are as a person and what they are passionate about, along with their incredible athleticism. I used a mix of action shots around the barrels, along with some personal photos and headshots to try to portray a personal feel to the pages.
Both pages include an image and a video gallery to further showcase their abilities, what they’ve accomplished, and the equine athletes they’ve partnered with.
The “Lola” page also features a list of her Sponsors with a Call To Action button that leads to her Sponsorship page.
Lauren wanted a page on the website where sponsors could get information and pay directly on the website, but also list alternative forms of payment
I created a graphic/flyer to bring some imagery to the page and market the sponsorships. The button links to a functionality that accepts “donation” amounts by credit card built directly into the website.